Post by account_disabled on Mar 16, 2024 2:14:35 GMT -5
An assessment of the presence of entertainment brands and a light perspective on the channels most commonly used to consume different content. The research has been analyzed in a series of three articles, the one you are reading and two others: Entertainment Marketing and Branding, or How to Explore Responsiveness in Your Free Time The tyranny looms over Integrate and Generate Value Entertainment Brands Individually or Society field? Research shows that more than half of respondents spend more than half of their free time listening to music, while this number drops to less with movies and series. Sports, cooking and gastronomy, and culture and art are other topics on which users spend more than half of their leisure time.
Lifestyle and technology, on the other hand, are subject areas where people spend less than half of their free time. The way in which an individual or company enjoys these categories is also decisive B2B Reviews Club when addressing branded content generation methods. Therefore, travel, culture and art, TV series and movies are positioned as the most social topics, that is, topics where people enjoy spending time with others the most; while music, technology and electronic games are the most popular areas for personal consumption. regarding the enjoyment of content related to these topics have demonstrated its significant penetration among viewers and the superiority of the video format in the entertainment sector.
Specifically, the Google-owned platform is preferred for consuming music content, cooking and food, technology, and video games. Television, on the other hand, remains the preferred window for watching sports ( ), series and movies ( ), and arts and culture ( ). In addition to penetration rates, the report also analyzes user attitudes towards accessing content on different channels. According to , people who consume cooking and food content on Facebook do so for fun and expand their knowledge, while people who consume this content on Facebook do so to find inspiration and new ideas. On the other hand, those who enjoy content in technology categories are eager to know more, while users who do so through specialized websites seek information and learning.
Lifestyle and technology, on the other hand, are subject areas where people spend less than half of their free time. The way in which an individual or company enjoys these categories is also decisive B2B Reviews Club when addressing branded content generation methods. Therefore, travel, culture and art, TV series and movies are positioned as the most social topics, that is, topics where people enjoy spending time with others the most; while music, technology and electronic games are the most popular areas for personal consumption. regarding the enjoyment of content related to these topics have demonstrated its significant penetration among viewers and the superiority of the video format in the entertainment sector.
Specifically, the Google-owned platform is preferred for consuming music content, cooking and food, technology, and video games. Television, on the other hand, remains the preferred window for watching sports ( ), series and movies ( ), and arts and culture ( ). In addition to penetration rates, the report also analyzes user attitudes towards accessing content on different channels. According to , people who consume cooking and food content on Facebook do so for fun and expand their knowledge, while people who consume this content on Facebook do so to find inspiration and new ideas. On the other hand, those who enjoy content in technology categories are eager to know more, while users who do so through specialized websites seek information and learning.